Specialty coffees represent 37% of US coffee cups and are considered the highest quality in the world. The retail value of the U.S. coffee market is estimated at $30-32 billion dollars, with specialty comprising approximately a 37% volume share but nearly 50% value share. 40% of 18-24 year olds said they drink coffee daily, up from 31% in 2010 and on par with 2009’s 40%, while 54% of 25-39 year olds said they drink coffee daily, up from 44% in 2010 and on par with 2009’s 53%.** 58% of consumers aged 18+ drank coffee yesterday, compared with 56% in 2010, 59% in 2009, and 60% in 2008.** There are two primary types of coffee, Arabica and Robusta, and the vast majority of coffee used in the specialty industry is of the Arabica type. Check out great Specialty Coffee selection at TikiHutCoffee.com.